What’s in a name? Expressions of interest sought for naming rights of National Stadium

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Cook Islands Investment Corporation (CIIC) is seeking Expressions of Interest (EOI) from organisations and businesses for the naming rights and sponsorship of Rarotonga’s National Stadium and Sports Arena.

CIIC General Manager, Asset Management Vasie Ngatoko-Poila says “EOIs are being sought that strategically align with CIIC’s and CISNOC’s vision for the stadium and arena. The National Stadium and Sports Arena are exciting and focal venues for sports and events in the community. Both facilities are capable of accommodating shows, concerts, indoor sporting events and community events that have a positive impact on the local community and provide economic opportunities for any host.”

Benefits for the corporate sponsor include the opportunity to boost brand recognition to remain relevant and visible in prominent, well-travelled areas, as well as special access to the venue. Visibility may include signage, mentions in product materials and other marketing elements.

This Expression of Interest invites submissions for four-tiered investment sponsorship – Naming Rights/Platinum, Gold, Silver, Bronze, and Games Day/Events Sponsors.

Sponsors of the National Stadium and the National Sports Arena will receive tremendous exposure to the local population throughout the tenure, as well as to internationally televised events and online media platforms, Ms Ngatoko-Poila says.

 “This is your opportunity to have your company name, small business, community group, family group to invest in one or both of our iconic sporting facilities. Leave a lasting legacy to contribute to and promote healthy communities by engaging in a partnership opportunity that suits you, she says.”

Since April 2021 under a signed Memorandum of Understanding, CIIC and Cook Islands Sports and National Olympic Committee (CISNOC) co-manage the stadium and the arena (sports facilities). All bookings are facilitated by CISNOC with CIIC managing the daily operations and maintenance responsibilities.

If you would like to know more and for full terms of reference, please contact John Snowball on phone 29-391 or email john.snowball@cookislands.gov.ck to receive an information pack regarding this EOI.

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